Whether you’re a merchant or your company focuses on serving merchants, you need to fully understand the rationale behind EMV terminals and the EMV liability shift in the United States. Now that the changeover has moved from being theory to a fact of life for most businesses, we’ve found there’s still a lot of misunderstanding about EMV-enabled device usage and issues. Perhaps we can clear some of it up for you.

Every industry has its problems, and the payment industry has several specific issues that must be addressed quickly. Among them is the struggle many people are having with the move to EMV chip-in-card technology. From customers to merchants, payment service providers and everyone else involved, the changeover has been a real struggle.