Your Business Deserves A Feature-Rich Terminal Solution

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in Blog
on Monday, 27 April 2015 19:43

As a merchant, you have a right to expect a full array of terminal solution features from your payment gateway. But is the product you’re using or considering really the right solution for you?

Of course, you should expect that your terminal solution supports all the payment types you need to be able to accept. This includes ACH, swipe and manual magnetic strip card transactions, PIN debit, contact and contactless EMV payments, RFID cards, mobile payment systems like Apple Pay and Google Wallet and gift cards. The system should also be able to handle transactions offline when there’s a connectivity issue.

It’s particularly important that the gateway properly handle EMV payments in light of changes taking effect October 1, 2015. After this deadline established by U.S. card issuers MasterCard, Visa, American Express and Discover, liability for fraud involving card-present transactions shifts to the party that’s least EMV-compliant -- and you don’t want that party to be you. That means you need to use a payment gateway that’s completely EMV compliant.

But support for the widest possible range of payment types isn’t necessarily the only thing you should look for. You may want to choose a terminal solution that supports:

Loyalty cards. This includes non-payment magnetic cards as well as the ability to use NFC-enabled devices or NFC tags for check-in, loyalty programs and more.

Agreements management. This includes showing custom prompt dialog boxes and capturing customer selections as well as the ability to capture initials and signatures and the ability to present customized input forms to collect miscellaneous data.

Stand-alone offerings. This includes handling regular payments using the terminal without POS, handling split payments with partial authorization, handling voids and settlements in batches using the terminal without using POS and dealing with tip adjustments and preauthorize transactions using the terminal without POS.

Tokenization. This process allows for the capturing and storage of payment information in an encrypted format so that it can be reused later for recurring billing. Tokenization is necessary for you as the merchant to stay out of the PCI compliance scope.

Point-to-point encryption. This is the ability to encrypt data from the terminal all the way to processing at the gateway or processor level. While P2PE doesn’t necessarily put your business out of the PCI scope, it can reduce the likelihood of cardholder data being exposed.

Advertising. When you can show slideshows or videos on the terminal’s screen to your customers when the terminal is not in use, that’s targeted marketing that allows the terminal to provide a value-added service, helping to justify its cost.

Terminal management system. The ability to connect with a TMS for updates and remote configuration isn’t necessary for local solutions where updates and changes are distributed through a main application, but it is essential for an embedded system.

Donations and surcharges. In some case, it can benefit your business to be able to accept donations or add surcharges as add-ons to a transaction before processing the payment.

At PayVisors, our sales consulting company puts you in touch with the services you need for the highest level of success possible. That includes connecting you with merchant account partners who can help you. In many cases, companies like yours can benefit from the innovative, flexible and robust UniPay Payment Management Platform and its UniRead terminal application.

This much is certain: you don’t have to go it alone when choosing a terminal solution. Our team of experts at PayVisors can help you find the right terminal solution for your business and your specific needs. Why not contact us now?

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